Bigger, bolder, best-ever Fieldays

Our new location this year provided the perfect opportunity to rethink how we present the Holden brand at this iconic event” said Holden’s General Manager Marketing, Marnie Samphier. “We wanted to create a space that visitors felt comfortable hanging around in; a nice mix of entertainment, informative displays, knowledgeable staff and great coffee and pies!  We were thrilled with how it all came together, and we got great feedback from those visiting the stand, as well as from the Holden and Dealership staff who attended.”

A key attraction on the stand was the spectacular Colorado Xtreme Show Truck brought into New Zealand specifically to show at Fieldays,  For those eagerly anticipating the arrival of the new model Colorado later in the year, the Colorado Xtreme styling cues gave the biggest hint yet as to the likely appearance of the new model.

As well as the Colorado Xtreme, visitors to the Holden Fieldays stand were taken on a journey through the entire Holden range, including a couple of Special Edition models – Commodore Black and Colorado 7 Trailblazer. 

Holden brand ambassadors, including kiwi racing legend, Greg Murphy, and World-Cup winning goal-kicker, Stephen Donald, were a big hit with the public – whether it was challenging them to Coin Rugby and Sharp Darts – or  chewing the fat and maximising photo opportunities with their icons.  On the Saturday, the rural rapper Rhymestone Cowboy came to town and performed his specially written rap, celebrating the Colorado Xtreme.  


July 2016In This Issue