Locally developed campaign
Astra deserved to be launched with a campaign developed and filmed in New Zealand.
So we decided to have a little bit of fun with Astra's European pedigree and imagined what it would be like if ordinary New Zealanders suddenly starting talking in a variety of European languages!
The result is an ad that is both beautifully shot (with plenty of key Auckland locations) and entertaining to watch. We expect the ad will get people talking as much as the new Astra!